Last week I drove down to Southern California for the second time since I got back home. The reason was ostensibly to help out my friends Sarah and Steve with an event for DIG, but it also gave me an excuse to escape the valley. While it was relaxing to have a change of pace, and while I can easily see myself living anywhere but here right now, SoCal is just not the life for me.
Case in point: The day after the DIG event.
The DIG event was held in West Hollywood, and was as much as success as possible, considering that the day before, we were still running throughout L.A., trying to drum up support and donors. The event officially consisited of happy hour drinks and mingling, a silent auction of African crafts and locally donated items (including a night's stay at The Standard!), photography, a "live auction" of supplies needed for the gardens, and a demonstration area of how a micro-garden works. My highlight of the evening was not any of the above, but was a spontaneous hula-hoop/dance demonstration by Steve's former roommate, Tom. Gotta love the Burning Man folks.
Everyone who attended was very receptive to hearing about Africa, and gardening/AIDS work, and were very engaging. Despite the last-minute work, and not-so-stellar attendance, those who came were generous, and interested in supporting DIG. We ended the evening happy, and hit the Beverly Hills IHOP, sharing our conversations from the night, and happy with all of the support.
The next morning, I drove to Pasadena, to meet up with Freya, whom I had been staying with before the event work kept me in L.A. I had some time to kill before seeing her, so I trolled around Old Pasadena, looking for the new H&M that was supposed to open soon. While I was walking, I saw several news helicopters in the air, and worried if a bad accident may have happened. No accident occured; they were in the air because the H&M store was opening that day. I walked down the block, and saw thousands of girls lined up (many of whom looked as if they were skipping school), all of them excited and waiting to shop. The Press were out in full force, and rumors floated around that Madonna Herself may show up. Admist all of the hysteria, the screaming, the Madonna talk, and the dancing employees, I thought, where were these people the night before? Why would the helicopters show up for a single store, when we were not even able to get on NPR for DIG?
While walking down the other side of the street, I heard some protesters trying to engage the rest of us. I heard the words, "need more development in Africa," and wondered, had any of the protesters actually left L.A.? Worked in community service? Done anything beyond yelling at people? I talked to them for a minute, and told them I actually had done development work in Africa, and was just as upset about hyper-consumerism as they were. So they asked, "You aren't actually going to wait in line at that store?" I was caught in my own hyperbole, of wishing people cared more, but wanting to shop myself. The timing just seemed off, to see people practically worshiping a store after spending the past few days talking to people about development work. And by development, I don't mean real estate development!